Nike Trainer 1
to coincide with their launch of the new trainer 1 shoe, nike came to us to create two pieces that showcase the complete customization that’s possible through nikeid.com
both spots follow a narrative of each athlete’s (brandon roy and larry fitzgerald) personal inspirations and how those inspirations go into the design of their own trainer 1 shoe. for larry we went with a stop motion approach. for roy, 3d. both badass in their own right. anyway, check ‘em out either in the work section or on nike.com